We can Help You With
Lead Generation
Brand Visibility
Increase Traffic
Increase Sales
Reputation Management
Modus Operandi
Company’s digital presence is its website. Having an aesthetically pleasing website isn’t enough. Customers expect user-friendly and functional sites that look good, feel good, and provide the information they’re searching for. If they don’t find this, they may click off your site and head to a competitor. How does it sound ?
Looks crazy.....
in Today's world
To drive traffic and attract prospect customers to the website or engage them with the brand requires a company to develop it's Digital Marketing assets. In today's world these assets are developed in a form of social media platform for business. Some of the classifications of these assets are...
Facebook
Youtube
You can't manage what you can't measure
Common Social Media Metrics
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Reach - Reach is simply the number of people who see your content.
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Engagement - Engagement rate measures the number of engagements (reactions, comments and shares) your content gets as a percentage of your audience.
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Impressions - Impressions indicate the number of times people saw your content.
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Mentions - Social mentions are social posts that include a reference to your brand.
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Post clicks - Cost-per-click, or CPC, is the amount you pay per individual click on a social ad
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Video views - How many people have seen your video.
Metrics Continued...
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Amplification rate - Amplification Rate is the ratio of shares per post to the number of overall followers.
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Virality rate - Virality rate is similar to amplification rate in that it measures how much your content is shared.
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Video completion rate - how often do people actually watch your videos all the way through to the end ? Video completion rate is a good indicator that you’re creating quality content that connects with your audience.
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Audience growth rate - Audience growth rate measures how many new followers your brand gets on social media within a certain amount of time.
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Click-through rate (CTR) - Click-through rate, or CTR, indicates how often people click a link in one of your posts to access additional content.
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Conversion rate - Conversion rate measures how often your social content starts the process to a conversion event like a subscription, download, or sale.
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Average response time - Response time is a metric that measures how long it takes for your customer service team to respond to queries that come in through social channels.
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Customer satisfaction (CSAT) score - Of course, customer service metrics are not just about response times and response rates.
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Net promoter score (NPS) - Net promoter score, or NPS, is a metric that measures customer loyalty.
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Social share of voice (SSoV) - Social share of voice measures how many people are talking about your brand on social media compared to your competitors.
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Social sentiment - Whereas SSoV tracks your share of the social conversation, social sentiment tracks the feelings and attitudes behind the conversation. When people talk about you online, are they saying positive or negative things ?
Digital Marketing Areas We Excel In
We cover the following to help your brand attain a unique online presence:
Content Marketing
Our content experts look for and create specific content, best suited to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business at the top of mind when it's time to buy what you sell. Our content writers create what interests the market segment we are pitching to. We can boast of having the best of the lot that creates retainable and rememberable content.
Pay per click
The experienced and well versed team brainstorms and arrives at planning the best suited media campaign for the client to achieve quality clicks to optimise the spend. The creative team designs the campaign in a uniquely different manner. This Method is used exclusively to describe search engine advertising platforms such as Google AdWords, the business model is used in a variety of ways to suit varied business needs.
Social Media Marketing
Planning a right platform mix is what we expertise in and here we really stand out amongst the masses. The experienced team has designed a robust methodology to reach the right mix for an organisation. “Well Begun is Half Done” is what we believe in. Trying newer things in a controlled environment is our daily activity that makes us stand tall in this competitive world.
Effectively planned social media marketing is the most robust tool to build a company’s brand, increase sales, and drive website traffic. Social media plan can make or break a company. It for sure needs to be in the correct hands.
PLEASE DO WATCH OUT ……..
Search Engine Marketing
SEARCH ENGINE MARKETING.After evaluating the product category our team formulates a strategy to take advantage of the search engine results page for a limited time promotion at an appropriate ROI as and when a situation desires. This paid media helps create visibility of the product. A balanced approach yields higher content ranking by the search engines.
Brand Promotion
The affiliated brand experts formulates an appropriate brand promotion, for a desired market environment. A well monitored Brand promotion acts as a magnetic pull for the product. It acts to inform, remind, persuade convincingly, and influence the consumers to drive their decision towards purchasing the product or service under a brand. A consistent and well spread brand promotion acts as an catalyst. We at Rooh-Ki ensure that your brand is cared for and nurtured well under the able guidance of experts.
Affiliate Marketing
When considering affiliate marketing strategy we need to evaluate our niche, identify audience to be addressed, create content which is better than others and helpful in nature. Sharing such content on the right affiliates goes a long way in converting visitors to sales.
Our team helps you to thoroughly research the product or service, check the commission rates, cookie duration, evaluate the affiliate program reputation & create appropriate promotional material considering the audience taste and requirement. Affiliate marketing help us increase the depth and width of our market reach. A right strategy can go a long way in developing business.
Native Marketing
Our design team helps you create content that seems to be seamless part of the web content that user is viewing. Hunts for appropriate platforms to run them for visibility. Since it is purely a paid media we need to lookout for its performance parameters and work out a ROI based game plan. Team helps look out for native advertising platforms that enables both publishers and advertisers to meet their advertising goals by synchronizing adverts with web content. A complex but a very fruitful way of reaching the prospect.
PR Marketing
We have a separate team and business line for the PR activity, whether be it for an individual or an organisation. It’ is a valuable tool in the promotional mix. Unlike paid marketing programs such as advertising your business, public relations is focused on earned media and can take advantage of unpaid communication channels. Public relations is about managing perceptions – how people think about your business.
Under the digital marketing platform our team tries to manage a portion of the PR in form of creating some news around the brand when and where ever possible to leverage the online platform productivity supporting curiosity to conversions.
DO VISIT OUR PR SECTION ……….
Social Media Planning
Through our support system we help you create a social media plan to suite your product and business requirements. Our goal is to optimize the available resources to get best output bases the following:
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Identify your audience
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Define your goals and KPIs
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Allocate your resources wisely
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Use multiple platforms
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Post relevant content regularly
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Interact with followers
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Always maintain professionalism
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Reflect your brand identity
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Prioritize quality over quantity
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Measure your results
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Develop a unique strategy
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Partner with influencers and industry leaders
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Livestream occasionally
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Post at the best times
How do we do this - Digital Marketing
Understand the Service
Create a Wireframe
Testing
Internal & Client Approval
Roohki 360 support system helps you :
Diagnose
Market Pulse
Generate
Health Card
Provide
Consultancy
Generate
Prescription
Follow-up
for Remedies
Take preventive healthcare check-up of your brand before it goes to ICU
@Roohki360.Marketing : A Multispecialty clinic for your brand !
