Outdoor Branding
Depending on nature of the product implementing an outdoor advertising marketing strategy still works despite the widespread use of digital channels. Traditionally, companies relied on outdoor advertising as their marketing strategy to reach more people. Using outdoor media is still a viable form of marketing strategy, especially for brand awareness. Outdoor advertising complements well with your other campaigns and is also an added boost for your marketing efforts.
With advancement in technology outdoor advertising is maintaining a steady pace. The new innovative methods are continuously replacing the old & traditional methods.
Companies invest in their outdoor advertising marketing strategy as it's an effective way to reach more people with less effort when we talk of an area specific product approach. In some cases out-of-home ads may prove more effective than other forms of advertisements.
Constitutes of an effective outdoor strategy
The interchangeable term for outdoor advertising is OOH, which means out-of-home advertising. Using the term out-of-home is a more formal way of indicating that an advertisement is situated outdoors.
Out-of-home advertisements come in various formats, which you can choose depending on your preferred outdoor advertising marketing strategy.
Consumers are exposed to around 4,000 to 10,000 advertisements each day. How can you make sure your ad stands out from the rest. There are many reasons we stand so strongly behind effective outdoor advertising strategy. Outdoor advertising has been a staple of marketing strategy for businesses and brands everywhere. These types of marketing campaigns continuously prove higher ROI for companies who take advantage of this marketing opportunity.
Outdoor advertising or OOH (out-of-home) advertising refers to any advertising medium that targets the consumer outside of their homes. This includes billboards, street posters, retail signage, and more. Why does outdoor advertising work ?
Digital advertisements have bombarded consumers so often that most go unnoticed or are ignored. How often do you find yourself skipping over ads when you scroll social media ? You can’t skip over a billboard on the highway or a poster at the subway station.
In fact, another reason why billboards are so effective is simply because they stand out and better capture the consumer’s attention.
Outdoor advertising is a form of advertising strategy that targets consumers out and about in the world. But it doesn’t just refer to ads that are literally “outdoors.” Ads in malls, subway stations, and any other public space can be considered a kind of outdoor ad. This is why many people call the strategy “out-of-home advertising” or OOH.
The types of outdoor ads we’ll be looking
at today are
Static billboards
Digital billboards
Mobile billboards
Banners
Outdoor signs
Transit advertising
Street furniture
Window
displays (pictured)
Retail advertising
Point of sale displays
And much more
Packaging designs
Mall/in-store signage
Face-to-face advertising
Experience advertising
Guerrilla marketing
Flash mobs
& Many More...
Stunt/viral marketing campaigns
Scheduled outdoor advertising events
Which one you choose can depend on a number of factors, including budget, location, and target audience. You can also break outdoor advertising into 2 types: traditional and digital.
Traditional outdoor ads are static prints such as billboards, posters, and face-to-face experiences. Digital out-of-home ads (also called DOOH) include electronic screens and virtual/augmented reality experiences. While digital ads can be more costly, they offer more opportunities to catch people’s attention.
What are the advantages of Outdoor Advertising?
High Impact
Unlike other platforms, outdoor advertising doesn’t need to be sought out. OOH advertising becomes part of the environment. You can’t turn it off like a television, or close a magazine before a reader reaches an advert. The audience has no control over whether they see it or not. This gives your campaign more impact for an extended time.
Demands Attention
Outdoor adverts are hard to ignore. Visible up close and from a distance, the ads are often big, attractive, colourful showcases of a particular brand or business. The creative nature and expressive messages displayed on outdoor ads tend to get more attention from potential customers too.
Cost-Effective
Outdoor advertising is comparatively one of the most affordable forms of advertising available today. Advertising by way of a billboard, on the side of a bus, can create audience impressions at a very low cost. Even in high traffic areas, outdoor advertising is still cheaper than the cost of digital marketing. This is especially true for small businesses that are mostly focused on advertising to their local community.
Immediate impact
Outdoor ads will have an immediate impact on someone who is currently on the lookout for what your business is offering. A prospective customer who sees some form of outdoor advertisement (a billboard, transit bus, or poster) may decide to make a stop at your store based on the information and/or promotion on your advert.
Encourages Impulse Buying
The primary goal of outdoor advertising is to encourage people to buy what your business is offering because it’s something they need. As such, outdoor ads are strategically placed in a way that will trigger the correct emotional response from potential customers.
For example, hotels and fast-food restaurants advertise on billboards along the highway. This is because people are tired and hungry after a long journey and probably looking for a place to recharge. This form of advertising reinforces the positive aspects of brand messaging while creating value by promising that people’s needs will be met.
How do we do this - Outdoor Branding
Understand the Service
Create a Wireframe
Testing
Internal & Client Approval
Roohki 360 support system helps you :
Diagnose
Market Pulse
Generate
Health Card
Provide
Consultancy
Generate
Prescription
Follow-up
for Remedies
Take preventive healthcare check-up of your brand before it goes to ICU
@Roohki360.Marketing : A Multispecialty clinic for your brand !
